BRIEF
FORMA is a conceptual wine brand built on modernist principles. The project explores how minimal forms, structured typography, and color balance can shape a unified yet expressive visual language.
WHAT I DID
Led the visual identity development from concept to execution—designing the logo system, packaging, and branded collateral with a focus on consistency across digital and physical applications."
Forma logotype is built on principles of proportion, alignment, and controlled contrast.
A modern sans-serif, all-caps wordmark is anchored in a grid system that evokes early 20th-century design rationalism.
The typography is intentionally tight and architectural, allowing the brand to feel timeless without being nostalgic.
