BRIEF
The Blade project imagines the film’s promotional visuals through a high-concept, narrative-driven approach. The goal was to create a cohesive set of key art and urban campaign assets that conveyed the film’s atmosphere, tone, and cultural relevance, blending cinematic drama with contemporary visual trends for both physical and digital placements.
WHAT I DID
Developed the key art concept from initial moodboarding through final execution, ensuring visual continuity across posters, billboards, and digital screens. Designed multiple compositions to capture distinct moods and narrative beats, integrating typography, photography, and color treatment to match the film’s gritty yet stylized aesthetic. Adapted the artwork for large-scale urban applications, maintaining clarity, impact, and brand recognition across diverse formats.
