BRIEF
Choke is a conceptual special-edition packaging project for Chuck Palahniuk’s novel, reimagined as a collector’s set. The goal was to translate the book’s dark humor and satirical tone into a cohesive visual system that works across print, physical packaging, and accompanying media.
WHAT I DID
Developed two distinct cover designs—one rooted in a classic literary aesthetic, the other a bold, contemporary interpretation using original photography.
