BRIEF
HALT is an experiential fashion and lifestyles brand that merges street energy and raw geometry. It delves into the intersection of motion, pattern, and identity via aggressive surface design for fashion and accessories.
WHAT I DID
I created the idea and visual direction, pattern and icon systems, and AI-produced fashion photography and lookbook photography. Prompt engineering for fabric visualization and lighting and setting the color, type, and packaging system also made it onto the project.
