BRIEF
Blade project visions the promotional imaging of the film as a high-concept, storytelling project. It aimed to develop a unified set of key art and urban campaign imagery that captured the mood, tone, and cultural consciousness of the film, fusing cinematic drama and current trends in visuals to both theatrical and digital uses.
WHAT I DID
Created the primary art concept from initial mood boarding to ultimate execution, ensuring design consistency between posters, billboards, and computer screens. Created various compositions to convey specific moods and storytelling beats, blending typography, photography, and color treatment to fit the film’s dark, but highly stylized tone. Translated the artwork to larger scale urban uses, ensuring consistency, impact, and brand equity across a range of formats.
